Desert Cider:

A fictional craft cider brand created as a branding and packaging design exploration. Inspired by the warm, earthy tones and bold spirit of the desert, this project showcases a full visual identity—including logo design, packaging, and can artwork—tailored to stand out in a saturated market while conveying a unique sense of place and character.

The logo is a customized Southwestern typeface with added illustrative elements to improve character and uniqueness. The alternate logo features a sun and a more interesting and fun typeface for the tagline to enhance the personality of the brand.

The accompanying desert art is the core of this brand and what makes it special. Each desert element included in the art pattern is handmade specifically to curate a certain recognizability with the brand. This special pattern was designed to be applied to anything including the cans, packaging, various branding elements, and even potential merchandise such as clothes, cups, and more.